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BEER CREATED AFTER BANK FUSION, 1997-12-12 (photo)

BEER CREATED AFTER BANK FUSION, 1997-12-12 (photo)
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Content within this photograph may require additional clearances (eg: trademark and personality rights) depending on Licensee's specific use of material, which may include book and magazine cover use.
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IMAGE number
REU7893960
Image title
BEER CREATED AFTER BANK FUSION, 1997-12-12 (photo)
Auto-translated text View Original Source
Artist
Unknown
Medium
photograph
Date
1997 AD (C20th AD)
Shooting Date
1997-12-12
Image description

Beer from "Waedi-Braeu", a beer brewery near Zurich, is drunk December 12. The beer was created as "UBS Fusions-Braeu" ("UBS Merger Beer") only a few days after the Union Bank of Switzerland (UBS) and Swiss Bank Corp (SBC) announced their merger on Decemeber 8. The brewery used the initials UBS to change it from the bank's new name "United Bank of Switzerland" to "United Beer of Switzerland". It is a blend of four different sorts of beer. SWITZERLAND

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REUTERS/Andy Mueller / Bridgeman Images
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