The Market Garden of the Tropics - Mauritius Sugar, from the series 'Buy from the...

See 452983, 452984, 452986, 2968399 or 452985, 452987, 6320716. Commissioned by the Empire Marketing Board and printed by Jordison, Riddle & Co Ltd for HMSO; Manchester Art Gallery holds a fascinating collection of artist-designed posters, Commissioned by the British government's Empire Marketing Board between 1926 and 1933. The EMB's main function was to increase sales of Empire-grown and Empire-made goods throughout Great Britain, its Dominions and its Colonies. One aspect of its activities was a poster campaign that was designed to turn Britons into 'Empire-conscious' consumers. Over 200 posters were acquired by Manchester Art Gallery in the 1930s. The posters' strong images illustrate the Empire's people, places and products. However, for a contemporary audience, the posters sometimes express uncomfortable beliefs and raise difficult questions about the legacies of the Empire today.