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A MODEL OF SWITZERLAND'S NEW FLAG CARRIER SWISS IS ON DISPLAY AT A NEWS CONFERENCE IN...

A MODEL OF SWITZERLAND'S NEW FLAG CARRIER SWISS IS ON DISPLAY AT A NEWS CONFERENCE IN BASLE, 2002-01-31 (photo
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IMAGE number
REU7876790
Image title
A MODEL OF SWITZERLAND'S NEW FLAG CARRIER SWISS IS ON DISPLAY AT A NEWS CONFERENCE IN BASLE, 2002-01-31 (photo)
Auto-translated text View Original Source
Artist
Unknown
Medium
photograph
Date
2002 AD (C21st AD)
Shooting Date
2002-01-31
Image description

A model of Switzerlands new flag carrier swiss is on display at a news conference in Basle, January 31, 2002. The name, here in its French version suisse, is flanked by the countrys name in its four languages (Schweiz, Suisse, Svizzera, Svizra). The traditional white cross on a red field stays on the tail in a version which differs only from the one Swissair used to fly around with by having a narrow white line above the red. The rebranding marks a fresh step in the blending of failed Swissair and former regional airline Crossair in a multi-billion national airline industry rescue project. REUTERS SCHWEIZ/Georgios Kefalas REUTERS GK/MR/

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REUTERS/Georgios Kefalas / Bridgeman Images
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