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REPORTER CHECKS OUT NEW NEON AT DAIMLERCHRYSLER JAPAN'S HEADQUARTERS IN TOKYO, 1999-09-02 (photo)

REPORTER CHECKS OUT NEW NEON AT DAIMLERCHRYSLER JAPAN'S HEADQUARTERS IN TOKYO, 1999-09-02 (photo)
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IMAGE number
REU8484900
Image title
REPORTER CHECKS OUT NEW NEON AT DAIMLERCHRYSLER JAPAN'S HEADQUARTERS IN TOKYO, 1999-09-02 (photo)
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Photographer
Susumu Toshiyuki
Medium
photograph
Date
1999 AD (C20th AD)
Shooting Date
1999-09-02
Image description

A Japanese reporter checks out the new Neon as it was unveiled at DaimlerChrysler Japan's headquarters in Tokyo September 2. The Chrysler brand Neon was first dubbed the "Japan Killer" when it came to Japan three years ago but it flopped with consumers finding it too similar to home-grown models. It has undergone a substantial image makeover, going upmarket at 2.15 million yen ($19,700) and will be on sale from September 4. EG/TAN

Photo credit
REUTERS/Susumu Toshiyuki / Bridgeman Images
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