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UKRAINIAN MAN LOOKS AT THE COCA-COLA ADVERTISEMENT, 1996-12-03 (photo)

IMAGE number
REU7845153
Image title
UKRAINIAN MAN LOOKS AT THE COCA-COLA ADVERTISEMENT, 1996-12-03 (photo)
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Photographer
Reuters Photographer
Medium
photograph
Date
1996 AD (C20th AD)
Shooting Date
1996-12-03
Image description

A man looks at an advertisement December 3 in the capital of Ukraine, where a so-called cola war is brewing between Coca-Cola Amatil with 25 percent of the market and Pepsi-Cola International with 22 percent. Both companies are hoping for big Ukrainian profits in the future and have invested millions in the former Soviet republic, which has attracted just $1.4 billion in investment since winning independence five years ago and where the average monthly salary is $70-$80. UKRAINE

Photo credit
REUTERS/Reuters Photographer / Bridgeman Images
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