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ONE OF WORLD'S BIGGEST ADVERTISING HOARDINGS IS UNVEILED BY COCA-COLA IN LONDON'S PICCADILLY CIRCUS, 2003-09-30 (photo)

ONE OF WORLD'S BIGGEST ADVERTISING HOARDINGS IS UNVEILED BY COCA-COLA IN LONDON'S PICCADILLY CIRCUS, 2003-09-3
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IMAGE number
REU7780648
Image title
ONE OF WORLD'S BIGGEST ADVERTISING HOARDINGS IS UNVEILED BY COCA-COLA IN LONDON'S PICCADILLY CIRCUS, 2003-09-30 (photo)
Auto-translated text View Original Source
Photographer
Peter Macdiarmid
Medium
photograph
Date
2003 AD (C21st AD)
Shooting Date
2003-09-30
Image description

The new Coca-Cola advertising hoarding is unveiled at dawn in Piccadilly Circus in London, September 30, 2003. The new billboard is one of the world's biggest - a 30-metre wide neon colossus comprising three thousand LED (Light Emitting Diode) tiles, which will use built-in cameras and an on-board weather station to respond to the weather and interact with people looking at it from the ground. REUTERS/Peter Macdiarmid PKM/ASA

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REUTERS/Peter MacDiarmid / Bridgeman Images
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