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Advertisement for Le Bon Marche new store opening, 1912 (colour engraving)

Advertisement for Le Bon Marche new store opening, 1912 (colour engraving)
France
Europe
advertising
advertising
shopping
street
retail
pedestrian
shop
facade
reatiling
commerce
marketing
architecture
traffic
building
department-store
rive-gauche
Engraving
Mzengraving
France
Europe
advertising
advertising
shopping
street
retail
pedestrian
shop
facade
reatiling
commerce
marketing
architecture
traffic
building
department-store
rive-gauche
Engraving
Mzengraving
Asset Details
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6455 × 4370 px | 13 MB
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IMAGE number

CHT164294

Image title

Advertisement for Le Bon Marche new store opening, 1912 (colour engraving)

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Artist

French School, (20th century) / French

Location

Musee de la Ville de Paris, Musee Carnavalet, Paris, France

Medium

colour engraving

Date

1912 AD (C20th AD)

Image description

Publicite pour l'ouverture de nouveaux magasins au Bon Marche; The Bon Marché Department stores in Paris were the creation of the French entrepreneur, Aristide Boucicaut (1810-77), who, after 1852 and with his wife, Marguerite (1826-87), revolutionised shopping and retailing in France; they developed the first department store ('Grand Magasin') in Paris, by 1877 the largest in the world with 1788 employees; the Boucicauts were responsible for introducing the concept of shopping as an enjoyable experience with glamorous interiors; innovations included fixed prices, home delivery, large choice of goods, guarantees allowing exchanges or returns, catalogues , mail order and advertising; families were targeted by providing reading rooms for husbands while their wives made purchases and by giving balloons and attractively produced cards for children; the cards, usually in a series of six and published weekly were extremely popular and acted as an inducement to return frequently to the shops; the development of department stores was a major force in democratising consumption and making society more egalitarian by giving women the freedom and ability to shop on their own;

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Photo credit

© Archives Charmet / Bridgeman Images

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Undetermined copyright
Largest available format 6455 × 4370 px 13 MB
Dimension [pixels] Dimension in 300dpi [mm] File size [MB]
Large 6455 × 4370 px 547 × 370 mm 13.1 MB
Medium 1024 × 693 px 87 × 59 mm 1.2 MB

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