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Promotional card for the Department store, Au Bon Marché, advertising 'Les Grands Championnats', 1910...

Promotional card for the Department store, Au Bon Marché,  advertising 'Les Grands Championnats', 1910 (colour
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Largest available format 5275 × 3519 px 11 MB
Dimension [pixels] Dimension in 300dpi [mm] File size [MB] Online Purchase
Large 5275 × 3519 px 447 × 298 mm 10.6 MB
Medium 1024 × 683 px 87 × 58 mm 1.3 MB

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IMAGE number
PER287362
Image title
Promotional card for the Department store, Au Bon Marché, advertising 'Les Grands Championnats', 1910 (colour litho)
Auto-translated text View Original Source
Artist
Auzolle, Marcelin (1862-1942) / French
Location
Private Collection
Medium
colour lithograph
Date
1910 AD (C20th AD)
Image description

The Bon Marché Department stores in Paris were the creation of the French entrepreneur, Aristide Boucicaut (1810-77), who, after 1852 and with his wife, Marguerite (1826-87) revolutionised shopping and retailing in France; they developed the first department store ('Grand Magasin') in Paris, by 1877 the largest in the world with 1788 employees; the Boucicauts were responsible for introducing the concept of shopping as an enjoyable experience with glamorous interiors; innovations included fixed prices, home delivery, large choice of goods, guarantees allowing exchanges or returns, catalogues , mail order and advertising; families were targeted by providing reading rooms for husbands while their wives made purchases and by giving balloons and attractively produced cards for children; the cards, usually in a series of six and published weekly were extremely popular and acted as an inducement to return frequently to the shops;

Photo credit
Bridgeman Images
Image keywords
fight / child / advertising / tournament / advertising / chromolithograph / card / publicity / boxing / vintage card / trade card / wrestling / fighter / fighting / fight / match / championship / 'bon marche / boxeur / bon marché / chromo publicitaire / chromo / comba / champions

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