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'Meals on Wheels', a promotional card for the Bon Marché Department Stores in Paris, c.1895...

'Meals on Wheels', a promotional card for the Bon Marché Department Stores in Paris, c.1895 (colour litho)
car
vehicle
transport
cuisine
advertising
meal
travel
advertising
chromolithograph
card
shopping
publicity
female
catalogue
retailing
promotional
vintage-card
trade-card
concept
motor
retail
luxury
shop
concepts
commerce
marketing
fine-dining
inducement
sales
motoring
innovatory
target
mobile
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cook
male
kitchen
enticement
targeting
revolution
promotion
chef
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publicitaire
department-store
réclame
boucicaut
transport
innovation
chromo-publicitaire
restaurant
chromo
carte-reclame
car
vehicle
transport
cuisine
advertising
meal
travel
advertising
chromolithograph
card
shopping
publicity
female
catalogue
retailing
promotional
vintage-card
trade-card
concept
motor
retail
luxury
shop
concepts
commerce
marketing
fine-dining
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IMAGE number

KDC488409

Image title

'Meals on Wheels', a promotional card for the Bon Marché Department Stores in Paris, c.1895 (colour litho)

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Artist

French School, (20th century) / French

Location

Private Collection

Medium

colour lithograph

Image description

Chef Jacques cooking and driving his mobile restaurant car; the Bon Marché Department stores in Paris were the creation of the French entrepreneur, Aristide Boucicaut (1810-77); after 1852 he and later with his wife, Marguerite (1826-87), revolutionised shopping and retailing in France; they developed the first department store ('Grand Magasin') in Paris, by 1877 the largest in the world with 1788 employees; the Boucicauts were responsible for introducing the concept of shopping as an enjoyable experience with glamorous interiors; innovations included fixed prices, home delivery, large choice of goods, guarantees allowing exchanges or returns, catalogues , mail order and advertising; families were targeted by providing reading rooms for husbands while their wives made purchases and by giving balloons and attractively produced cards for children; the cards, usually in a series of six and published weekly were extremely popular and acted as an inducement to return frequently to the shops; the development of department stores was a major force in democratising consumption and making society more egalitarian by giving women the freedom and ability to shop on their own;

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Bridgeman Images

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Largest available format 6267 × 4713 px 11 MB
Dimension [pixels] Dimension in 300dpi [mm] File size [MB]
Large 6267 × 4713 px 531 × 399 mm 10.9 MB
Medium 1024 × 770 px 87 × 65 mm 1.5 MB

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