Two couples having tea and cake, 1949

Two couples having tea and cake, 1949. A photograph by Photographic Advertising Limited, sold for use in Holland, a psychology magazine, 'Women's Illustrated', and to advertise the Scottish Savings Committee. The woman on the left is looking thoughtful or suspicious. Photographic Advertising Limited, founded in 1926, created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs. ©SSPL/NMeM/Photographic Advertising