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MANAGING DIRECTOR OF MERCEDES-BENZ INDIA LTD DE FREITAS, 1998-01-14 (photo)

IMAGE number
REU8077512
Image title
MANAGING DIRECTOR OF MERCEDES-BENZ INDIA LTD DE FREITAS, 1998-01-14 (photo)
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Medium
photograph
Date
1998 AD (C20th AD)
Shooting Date
1998-01-14
Image description

Till Becker de Freitas, Managing Director of Mercedes-Benz India Ltd, poses with the new E-class model during a news conference at an auto exhibition in the Indian capital, New Delhi, January 14. The German carmaker is setting its sights on a major share of the country's niche market for luxury cars. India's luxury car market, where prices start at 2.2 million rupees (US$55,000) -- more than 160 times the annual income of the average Indian -- is estimated at just 2,000 units a year. Mercedes is a joint venture between Dailmer-Benz AG and India's Tata Engineering and Locomotive Company Ltd. Global car makers and Indian aspirants are betting on new models in 1998 to kick-start a market that has promised, much but delivered little. INDIA MERCEDES

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REUTERS / Bridgeman Images
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