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View of the exterior of the 'Bon Marché' Stores, rue de Sèvres, Paris, c.1869 (litho)
IMAGE
number
CHT485247
Image title
View of the exterior of the 'Bon Marché' Stores, rue de Sèvres, Paris, c.1869 (litho)
Showing the stores before the redevelopment and rebuilding of 1869-87; the Bon Marché Department stores were the creation of the French entrepreneur, Aristide Boucicaut (1810-77), who together with his wife, Marguerite (1826-87), revolutionised shopping and retailing in France after 1852 when they took over the shop; they created the first Department Store (Grand Magasin) in Paris, by 1877 the largest in the world with 1788 employees; the Boucicauts were responsible for introducing the concept of shopping as an enjoyable experience with glamorous interiors; innovations included fixed prices, home delivery, large choice of goods, guarantees allowing exchanges or returns, catalogues, mail order and advertising; the development of department stores was a major force in democratising consumption and making society more egalitarian by giving women the freedom and ability to shop on their own;
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